In 2016, Narxoz University became a part of WELCOME: Connecting universities
international project. Its main goal is to expand the cooperation between Kazakhstan and China by developing strategic and marketing methods of attracting foreign students, tutors and researchers. Coordinator of the project is Polytechnic University of Catalonia (Spain).
WELCOME project will carry out a study on the level of Internationalization of
Kazakhstani and Chinese universities, incoming university stakeholders’ indicators, and
marketing actions; create a portal of Kazakhstani & Chinese Universities for Internationalization; establish Service-Oriented International Relations Offices; train the
International Relations managers and staff; develop and implement Strategic & Marketing plan for internationalization on the institutional level.